digital campaign mobilization

digital campaign mobilization

Amplify Grassroots Mobilization Using 3 Hidden Digital Tools

Answer: A multi-platform mobile app, a network of 12 regional WhatsApp groups, and an SMS-based gamified quiz are the three hidden digital tools that amplify grassroots mobilization. When connectivity falters and identities clash, these tools let the BJP’s Sewa Sankalp Abhiyan reach voters where door-to-door canvassing cannot. I witnessed